With the rapid development of information technology, social media has become an indispensable part of people's daily lives, especially in Shanghai上海养生网. Social media platforms such as Facebook, Instagram, and Twitter have become popular among young people, and these platforms are profoundly changing consumer behavior.爱上海

Firstly, social media has built a direct communication bridge between brands and consumers. In the past, consumers relied on traditional advertisements and word-of-mouth when choosing products, but now they can interact directly with brands through social media platforms. For example, brands can attract consumers' attention by releasing product information, promotional activities, and user-generated content (UGC). At the same time, consumers can also express their opinions and experiences immediately, which enables brands to adjust their marketing strategies in a timely manner to meet consumer needs.

Secondly, social media plays a significant role in enhancing brand exposure and consumer purchase intent上海各区新茶工作室. Many studies have shown that consumers are more likely to have a purchase impulse when they see product information shared by friends or influencers on social media上海娱乐网. In Shanghai, many young people like to follow internet celebrities or influencers, and their recommendations are often considered reliable information sources上海新茶网. This